Caroline Sparks

Caroline Sparks is the Marketing Director at ADsource, where she sets the strategic marketing direction for the agency and key accounts. An experienced marketing professional with over 13 years of expertise, she develops integrated strategies that support business growth, brand development, and digital transformation. Her work spans multi-channel initiatives across SEO, content, CRM, email, social media, website development, and analytics, with a focus on turning marketing into a more measurable and strategic business function.

With an MBA in Marketing, a BS in Digital Cinematography and Journalism, and certifications in Google Analytics, Google Ads, and HubSpot, Caroline offers a balanced blend of business strategy, creative leadership, and technical marketing expertise. Outside of the workplace, she enjoys hiking, playing the flute, and growing orchids.