Caroline Sparks

 Caroline Sparks is the Marketing Director at ADsource, where she specializes in setting the strategic marketing direction for the agency and key accounts. She is an experienced marketing professional with over 13 years of expertise developing integrated strategies that support business growth, brand development, and digital transformation. Her work includes leading multi-channel marketing initiatives across SEO, content, CRM, email, social media, website development, and analytics, with a focus on turning marketing into a more measurable and strategic business function. She brings a strong understanding of how messaging, digital infrastructure, user experience, and performance data work together to drive visibility, engagement, and sustainable results. With an MBA in Marketing, a BS in Digital Cinematography and Journalism, and certifications in Google Analytics, Google Ads, and HubSpot, Caroline offers a balanced blend of business strategy, creative leadership, and technical marketing expertise. Outside of the workplace, Caroline enjoys hiking, playing the flute, and growing orchids. She can be reached at  csparks@adsource.us .