News
6/25/2010
Shallies named Rotarian of the Year
Mary Shallies, President of AdSource, was recognized as Rotarian of the Year by the Rotary Club of Bonita Springs Noon. “Mary continually gives her time and talent to the club ensuring our events are successful. The club\\\'s Taste of Bonita is the number one event in the City of Bonita Springs, thanks to Mary, and she continually brings fresh ideas to the club” said club president Lori Nelson.
6/5/2010
AdSource selected to create new brand identity for City of Bonita Springs
Out of a group of four competing companies contributing concepts for a new brand identity for the City of Bonita Springs, FL, AdSource\\\'s concept was chosen as the winner. "One concept clearly stood out from the others submitted as hitting the nail on the head when it came to communicating the look and feel we were looking for," AdSource was told by the branding initative committee when the announcement was made. AdSource is currently working with branding initiative members and city council to refine the graphic so that it clearly and succintly conveys the image desired and will be applicable for all uses.
5/2/2010
Tradeshow display for GreenAppX a big hit
AB&T Telecom, a leader in the Telecom, IT and Field Tech Services industry, needed to create a striking tradeshow presence for it\\\'s GreenAppX business. "Too many of the companies out there look the same when it comes to tradeshow participation. They all use similar graphics and the message isn\\\'t delivered in a memorable way," said AB&T Telecom president, Emmet Tydings. "We asked AdSource to design and produce something that stood out from the crowd and made people want to stop and talk to us and they did!" he added. AdSource has since created print ads for industry trade publications that mirror the look and message of the GreenAppX display.
12/15/2009
Deazzle dazzled by AdSource
Deazzle.com, an e group buying concept that makes deeply discounted offers available to registered participants, has hired AdSource to develop marketing recommendations and materials to launch the new website. A combination of social media, print, radio and collateral pieces are being planned, developed and implemented by the agency in order to generate several thousand registered uses by launch date of March 1, 2010.
9/1/2009
AdSource Chosen for Not for Profit Rebranding Campaign
Immokalee Non Profit Housing has selected AdSource for their rebranding campaign. As part of an overall effort to increase awareness and understanding of core services, AdSource has been tasked with creation of a a new graphic identity for Immokalee Housing and Family Services, the organizations new name. Initial rebranding efforts will include logo, tag line, stationary, newsletter and on-going design support as required by the IHFS in-house marketing department.
7/21/2009
The Best Things in Life are Free
July 21, 2009 - In a time when jobs are hard to come by, standing out from the crowd has never been more crucial. In fact, with companies reporting record responses on popular job hunt websites, it\'s a wonder that applicants get call backs at all. Classy resume paper, guerilla-follow up tactics and even scratch and sniff stickers get lost in the stacks. To say the least, competition for jobs has reached unprecedented levels. But leave it to an applicant in the advertising business to best market herself to prospective employers. Adsource recently acquired a new intern in Amber Tometich, an aspiring copywriter who will be assisting with projects throughout the summer.
Amber expressed her frustration with her job search in the marketing industry: In the job market right now employers want passion, drive and talent, but also a proven track record. It\'s hard to prove to a company that you really have what it takes; especially without 20 years of experience under your belt. Everyone knows there is no better way to get a sense for a product then by getting a free sample. So Amber made us an offer that we couldn?t refuse: free labor, copywriting and a creative eye for the entire summer. In exchange? Better exposure to the industry, a chance to broaden her portfolio, and expertise and mentoring from some of the best in the business.
Fair trade? AdSource would say yes!
7/21/2009
Mary Shallies interview published in International Rotary Publication
July 21, 2009 - Mary Shallies was published in The Rotarian, an international publication for Rotary members worldwide. Shallies offered advice on the importance of marketing during a slow economic downturn, including low cost marketing techniques as well as the importance of maintaining client relationships.
You can read the entire article at:
http://www.rotary.org/en/MediaAndNews/TheRotarian/Pages/UF_advice0908.aspx
5/9/2008
AdSource Wins Small Business of the Year Award
May 9, 2008 - AdSource has been named 2008 Bonita Springs Small Business of the Year by the Bonita Springs Chamber of Commerce. The award was presented May 29th during a chamber luncheon at Bonita Bay.
Darren Robertshaw, chairman of the chamber?s board of directors said AdSource won the award based on its customer relations and community service. The chamber received 13 applications. The applications were sent off to a panel of judges outside of Southwest Florida and a total of six were selected as finalists.
This was the first time AdSource had applied for the award and the first time an advertising agency had won. ?We?re humbled and honored. It was our fourth year at this location and we felt the business was well tuned and it was the right time to apply," noted Mary Shallies and Bill Oberman, partners in AdSource.
5/7/2008
Shallies Speaks on Marketing Tactics Panel
May 7, 2008 - Mary Shallies, President of AdSource, was selected to participate on a panel discussion entitled Small Business Marketing Tactics, sponsored by the Bonita Springs Chamber of Commerce. Four panelists answered questions on their various areas of expertise. Shallies spoke on the basics of an effective marketing plan.
3/13/2008
AdSource Designs for St. Matthews House
AdSource provided pro bono creative services to design a billboard to help create awareness for The St. Matthew's House of Treasures. The store carries both new and pre-loved furniture, appliances and clothing. Proceeds from sales benefit St. Matthew's House which provides housing for the homeless, food for the needy and life-changing programs.
2/15/2008
AdSource Designs for Academy
AdSource has completed design and creation of the website and corporate identity for The Academy for Athletes, an organization that provides information and wisdom for professional and emerging amateur athletes. The website and corporate ID can be viewed at www.academyforathletes.com.
1/10/2008
Crowell attends 8th Annual ASI Show Orlando
Nicole Crowell, Promotional Products Specialist with AdSource, attended the 8th Annual ASI Show Orlando Jan 3 - 5, 2008. Crowell was one of over 5,000 ASI distributors who attended the show, which highlighted new products and trends in the promotional products industry. Crowell participated in various workshops and seminars geared around education and sales of speciality products as part of the marketing mix for successful companies.
11/1/2007
AdSource Partners With Carter Pritchett
AdSource has agreed to partner with Carter-Pritchett Outdoor on the "Kids Can't Be Beat" Outdoor campaign to benefit The Children's Advocacy Center of SW Florida. AdSource will provide pro bono services to conceptualize and design a billboard to help create awareness for CAC, which serves children at risk and their families in the Lee, Collier, Charlotte and Glades counties of Florida.
10/9/2007
AdSource participates in WNOCC trade show
AdSource participated in the Women?s Network of Collier County trade show on October 9, 2007 at the Naples Hilton. The trade show was attended by approximately 500 people with an interest in understanding more about what various businesses in the area have to offer fellow professionals. AdSource donated a $500 gift certificate to one local business who registered at the agency?s display.
9/28/2007
AdSource Partners with Constant Contact
AdSource has formed a strategic partnership with ConstantContact.com to provide email marketing solutions to businesses around the globe. AdSource provides custom design, as well as distribution for effective and cost efficient email marketing programs. Businesses can easily and effectively create their own high impact emails if they choose by utilizing templates available through Constant Contact at http://www.constantcontact.com/index.jsp?pn=adsource%0D.
9/24/2007
AdSource particpates in Naples Chamber tradeshow
AdSource participated as an exhibitor in the Greater Naples Chamber?s Annual tradeshow held on August 23rd at the Naples Beach Hotel & Golf Club. Over 1,100 chamber members and area business professionals attended the event which included more than 130 booths. Fitness Plus, a health club geared toward individuals 50 and over, was the winner of a $500 gift certificate good for design services from AdSource.
9/1/2007
AdSource provides pro bono work to City of Bonita Springs
AdSource has agreed to provide pro bono services to the City of Bonita Springs for Riverfest 2007. Services included logo and registration material design. Riverfest 2007 consists of kayak and canoe races along the Imperial River in Bonita Springs. Participants compete for a $250 first place prize. The event is part of the annual Calusa Blue Way Paddling Festival, which celebrates Southwest Florida?s 100-mile marked paddling trail.
7/1/2007
Shallies joins board of Rotary
Mary Shallies, president of AdSource, has joined the board of the Bonita Springs Rotary Noon club. Shallies serves as the club?s vocational chair and is a committee chair on the club?s annual Taste of Bonita event. She also recieved her Rotary Paul Harris fellow earlier this year.
6/1/2007
AdSource names agency of record for luxury motorcoach resort
AdSource has been retained by Waterside Enterprises LLC to handle all aspects of the marketing and advertising for their newest luxury motorcoach resort in Everglades City, FL. As agency of record, AdSource is tasked with name and brand development, public relations and development and implementation of the marketing and media plan.
At build out, Everglades Isle will consist of 60 motorcoach sites along the Barron River, offering private boat docks with direct gulf access, a gated entrance and an 8500 square foot clubhouse. Prices will average $500,000 per site.
2/26/2007
Oberman participates in AdFed Forum
Bill Oberman, Vice President of AdSource, participated in a round table discussion with other advertising professionals sponsored by the Advertising Federation of Southwest Florida. The discussion's theme was "Promoting your business in Southwest Florida". The forum, moderated by Dr. Christine Wright-Isak, Ph.D. from Florida Gulf Coast University, provided an opportunity to educate the local business community about advertising, marketing and public relations in the region.
2/15/2007
AdSource becomes ASI Distributor
AdSource has become an official ASI distributor. ASI is the largest marketing and media organization serving the promotional products industry, with over 21,000 members. AdSource is now able to access more than 750,000 promotional products, which can then be imprinted with a businesses logo or slogan and given out to promote a company, organization, product, service, special achievement or event. T-shirts, mugs, pens and key tags are popular examples of advertising specialty products.
1/10/2007
Shallies to Chair Bonita Chamber B2B Trade Expo
Mary Shallies, President of AdSource, will chair the 13th Annual Bonita Springs Chamber of Commerce B2B Expo, the Chambers largest annual member showcase event. The event will highlight 80 participating businesses in a trade show format, allowing attendees to learn more about about many of the areas top businesses. This event is one of the largest annual fundraising events for the Chamber, netting an anticipated $19,000 for the Chamber annual 2007 operating budget.
12/15/2006
AdSource Participates in 2006 Regional Economic Outlook Conference
AdSource participated in the 2006 Regional Economic Outlook Conference held at Harborside Convention Center in Fort Myers, FL on Thursday, December 14th as a tradeshow booth exhibitor. The conference included various presentations focusing on economic forecasts for the region. ?The tradeshow allowed AdSource to showcase its services to a broad spectrum of qualified corporate clients,? said Mary Shallies, President. ?We were introduced to numerous key decision makers and look forward to helping propel their companies forward with creative marketing initiatives,? added Bill Oberman, Vice President.
10/1/2006
AdSource named agency of record for SW Florida's largest event planning & rental company
AdSource has been named agency of record for Creative Events & Rentals. Creative Events & Rentals is the premier party planning and production company in Southwest Florida, with 4 locations to serve customers from Marco Island to Port Charlotte. George Ghanem, owner of Creative Events & Rentals, selected AdSource for its? effectiveness in brand development and management and for it?s longevity in and knowledge of the regional market.